10 things to keep in mind when developing your strategy

business digital marketing
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Before you can begin creating your foolproof strategy, you need to know first – what is digital marketing? Digital marketing is a type of marketing and advertising that businesses use through online and electronic channels, such as digital methods. Instead of advertising a business through newspapers, magazines, and flyers, businesses can use digital techniques to reach a large-scale audience and save money in the process.

Some of the most common forms of digital marketing that you may have heard of before including social media posts, using email chains to send deals to your email subscriber, mobile apps, instant messaging services business website, and search engines. By using these digital marketing methods, businesses can have a better chance of successfully and comprehensively endorsing the entirety of their business – including their employees, services, products, prices, and brand ethos.

Although people like to go to stores in person to see what they are going to buy, customers typically rely first on using online digital methods. Instead of spending time and effort to travel to an in-person store, customers can use the digital method to see a product before they try it, analyze the product, and see if it’s worth their while. Therefore, using digital marketing methods is the first time a customer will see what products and services you are offering the world!

By using a digital marketing strategy, businesses can now effectively reach their target market and build their customer base by learning more about their ideal clientele. The ability to read into the behaviors and actions of customers provides businesses with the tools necessary to customize their marketing materials to match their ideal person. Along with being able to successfully reach their target market, businesses will be able to target their digital marketing efforts directly at their perfect consumer – helping to increase customer retention rates and customer satisfaction levels.

Let’s see a few ways you can build a digital marketing strategy that accomplishes these positives – make sure you include these 10 characteristics.

10 aspects of a #digital marketing strategy

Figure out your goal

The first step of coming up with a digital marketing strategy is to figure out what your goal is – what are you trying to get out of your new campaign and marketing ploy? Are you trying to get new customers to try a new product, or increase your clientele base? By determining your goal, you can figure out how you want to organize and strategize your making plans. Make sure you really do some research at this stage, as this can influence the rest of your marketing plan. Since your goals are influential to the rest of your marketing strategy, you need to figure out how you can reach your short-term and long-term goals by creating a foolproof digital marketing strategy. 

Understand digital sales

The next aspect of a digital marketing strategy that you need to consider when building a business plan is the function and the purpose of the digital sales funnel. If you don’t understand this important concept in the digital world, you will now know how to attract customers and how to get them to buy your products or services. The digital sales funnel is a concept that is comprised of various steps, comprising the entire digital marketing sales process:

  • Discovery – during this first phase, customers are aware of your product or service.
  • Research – once customers understand your brand and recognize your brand logo/brand ethos, customers are more willing to look into using your products or services.
  • Purchase – customers are now willing to use your roots-based services.
  • Loyalty – customers who are happy with their products or services will continue using your business over the rest of the competition.

Understanding the sales funnel is key to being able to market your services and products, sell your products, and get costumes coming back for more.

Customize your buyer personas

The third stage of your digital marketing sales plan is to customize your buyer persona. You want to be able to nail down your specific target audience as you can see who is using your products, buying your services, and interacting with your brand. Do you find that middle-aged women are typically the main users of your products? If so, you can create more specific buyer personas to understand in detail who is using your business and WHY they are using your services.

Instead of just saying a basic customer person such as a middle-aged woman, young professional, or retired man, you need to be more specific – include information that can pertain as to why they’re choosing your business. Include details like their career, their home situation, their age, and personality traits that are influencing why they choose your business over others.

However, don’t just makeup buyer personas based on what you idealize someone may be like or what you are guessing they are like – this step is purely based on research. Ensure you do enough research to learn more about your customer by using social media polls, email lists, and other outreach methods. 

Figure out where to find users

The next step of using the digital marketing strategy is to determine where you can find users at all points in the marketing process. Instead of just gathering users at one point – like in the very beginning – you need to come up with foolproof ways you can constantly be reaching out to your ideal client and customer to expand your target market.

Since you now have a good understanding of how your clients operate and why they are using your business you can understand their daily schedules and their lifestyle to see when and how you can reach them. Use your analytics and your research to see how you can relate with your buyers’ personas and how you can directly connect what your customer base is. 

Use goal-bound guidelines

The next step in the digital marketing strategy process is to figure out how you can use goal-bound guidelines to increase your potential. Instead of just trying to achieve your goals by using obsolete meaning methods, you need to be able to measure your efficiency and see how you can increase your business potential by using specific guidelines, rules, and tactics.

Some examples of these methods that you can use to help reach your short-term and long-term goals include using testimonials on your web pages, connecting with social media influencers to help broadcast your page, and using lead generation buttons on your website home page.

Use personalization

Another tactic that businesses should use to compile the best digital marketing strategy is to use personalization in their strategy. Instead of just using the basics in a marketing strategy, businesses need to personalize their strategies so they can connect with their ideal customer and target market without seeming robotic. As you continue finding success with your marketing campaigns and targeting your ideal clients, you need to personalize your marketing messages so you can inspire communication with your customers. Some examples of using personalization on your marketing strategies include personalized email sentences, using audience segmentation, and using just-viewed ads and photos in their next outreach method.

Fix any problems in your digital marketing strategy

Just because you have done well up to this point, there is always something that you can fix! Just like with anything in business, you can always alter your strategy to make it more bulletproof and more effective – the same goes for your digital marketing strategy. Identify any holes in your plan and figure out how you can fix these gaps. Identifying the issues and troubleshooting the problems before they worsen is the key to having longevity in your digital marketing plan. You can do this by using analytics and research tools that can help you pinpoint where you are falling short in your digital marketing funnel.

Use appropriate technology

The next aspect that you should consider when forming your digital marketing strategy is to make sure that you utilize the perfect technology for your business. If you come up with a foolproof plan – but you don’t have the digital or technical methods to implement your plan – it has all gone to waste! Make sure you invest in the proper automation software, social media profiles, analytic tools, research methods, and other programs that can automate the marketing process – making it easier for you and your employees to stay on top of the strategy.

Track the process of your business

The last step in compiling your digital marketing plan is to track the process of your business! Just because you are not doing so well at one point, this doesn’t mean it will continue forever – figure out why you are declining and how you can improve your sales funnel. Identify the weak point and see where your marketing plan is failing. By identifying the weak points, using analytics, and using research to see what marketing strategies are working and what’s not, you can compile a foolproof plan for our business.


By coming up with a foolproof and impressive digital marketing strategy for our business, you can keep customers coming back for more. Including these 10 aspects into your digital marketing plan is key to making sure you cover all of these and you are prepared for whatever is going to happen in your company. Identify your goals, use analytics and research to figure out how to reach your goals, reach your target market, and track your progress over time.

Story by Brad Bernanke