TikTok has launched a new, video-aligned platform training course for marketers, designed to provide tips and insights on how to make best use of the platform for brand promotion and development.
The new ‘TikTok Tactics’ course is an ‘easy to follow, best-practice guide to advertising on TikTok’, which provides a range of lessons on attribution, targeting, creative best practices and more.
The course, which you can sign-up for here, focuses on four key elements:
Each course segment includes a video overview, which eventually points to three varying approaches to each, based on where you’re at in your marketing program.
For example, as you can see here, in the ‘Attribution’ element, TikTok notes that beginners with limited development resources should start with the standard website pixel, to help track user response data for your campaigns, while more advanced marketers are organizations can move on to its Pixel developer mode and API integration for advanced tracking.
Each element follows the same path, outlining how it can contribute to your overall TikTok marketing strategy, and how you can level up each aspect relative to where you’re at in your process.
It’s an interesting approach, which, in some ways, seems like TikTok is looking to gamify the progress of your TikTok marketing efforts, with each progressive step putting more reliance on its various tools.
For example, in the ‘Creative’ element, the three steps progress from utilizing your own assets, to partnering with creators via the TikTok Creator Marketplace. Which is logical, that’s one way in which you could scale up your creative elements as you grow your platform presence. But it also guides you further into TikTok’s own tools, and the features that will benefit the company, by bringing more ad dollars into its creator eco-system.
That’s not to say that this approach is merely self-serving, but basically, TikTok is also looking to boost its own products and services, and in most cases, you don’t necessarily have to use TikTok’s own tools, specifically, to maximize your efforts.
But you can, and these basic overviews, which also connect through to more information on each element, provide more specific outlines on how to go about leveling up your on-platform promotions as you progress over time.
As a singular guide, the insights here are fairly basic, but at each step, you are invited to dig deeper to develop your understanding, while TikTok has also included a 19-page guide book to help in your planning and implementation.
It’s interesting, and definitely worth a look for TikTok marketers, but it maybe doesn’t go into the specifics of on-platform tactics as much as the name might suggest.
Still, it could be worth a look if you want to make best use of TikTok for promotions.
You can sign-up and go through the TikTok Tactics course here.